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Junior did

Yes, I took this with an SX-70

Here it is. Look at it, for this is the camera that definively made Leica… an underdog in the selling charts. Who’s to blame? Junior. Ludwig Leitz, Ernst Leitz’s son, was really full of himself  In Junior’s eyes, ‘flex’ cameras were a trend that wouldn’t last: real men shot rangefinders. Now it’s not the fifties anymore, and we know what happened next. The Leicaflex shows the strong bias towards rangefinders in Wetzlar: they tried to design a SLR that was as little a common-lore-reflex as it could be.
In may ways, it reminds me of the first Contax I: a gorgeous camera with innovative features, just the wrong innovative features. But at least Zeiss made the wonderful Contax II immediately, so…
Besides, guys at Wetzlar failed to implement features that were common at the time, like TTL measuring or interchangeable prisms. If you are one of those who still say that this was made to prevent dust from entering the viewfinder, you are a fool with capital F. Had those people known what they were doing, they would have used interchangeable prisms, or at least a prism wouldn’t be fogged by its own natural glue over time.

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Instant Auto. Take this, other large format cameras.

Look at the finder. Isn't it gorgeous?
Look at the finder. Isn’t it gorgeous?

If there were analog cameras that truly were another breed were the Polaroids. The reasons that they were totally different beasts from the far more common 35mm and medium format cameras lies in the much larger area that the polaroid had to expose; you see, for all effects, the Polas were large format cameras only that its negative (because all Polaroid film involved a negative, and the really clever ones didn’t show it to you) was used only once on a single contact print.

The fact that they were dumbified large format cameras amazes me. Dr. Land, the designer of all Polaroid cameras very much followed the path set up by designers of 6×9 folders that were the rage until the popularisation of the 35mm cinefilm format in the early 1930’s by Leica. If you take a look at the first Polas from the 1950’s, the similarities are obvious. The folding served more purposes than just coolness: it was intended for portability. See, the exposure area being larger meant that the focal distance of the lenses involved had to be in proportion; this made for very large cameras, and here’s where the folding shines: it could be collapsed into the body when not in use and it was much lighter than any other alternative. With time, the designs were more and more simplified in order to cut costs and being able to sell the cameras for cheaper. What you see above, the Type 80, was an involution on the concept: it simply got rid of the bellows and changed it for rigid thermoplastic integrated into the film compartment; with setting operable from the both the body and the fixed lensboard.

Continue reading Instant Auto. Take this, other large format cameras.

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Zeiss my shiny metal ass

Suffer, bitch
Suffer, bitch

What you see above is a Contax G1 camera body. Well, more exactly, this is the part in which you can verify that it was made in Japan by Kyocera, which, if you didn’t know, at the time when this camera was released was known in the West for making copying machines. The system was a flop. Not because the cameras and the lenses were bad: they weren’t. In fact, the lenses are on par with Leica, which is to say that they’re as good as a photographic lens can be. They failed because there was no market for such a product. Them guys at Kyocera failed to understand why they would totally fail at selling “Contax” cameras made in Japan.

It was because they weren’t Zeiss.

Continue reading Zeiss my shiny metal ass

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Going Alpha male

Alpha, bro
Alpha, bro

See what an adapter can do? Of course focus is a little tricky cause this lens, the ‘FED Summar’ was collimated specially for its native body, which, I will totally casually add, is for sale in my store, bundled with the lens.

It’s a pleasant lens to use anyway, if you can endure the inconvenience of the focussing lever and the flare wide-open.

Someone once said that adapters were the most disruptive gadget in the camera industry: ten bucks and you can bypass the schemes of first brands. Of course, first brands don’t make them because they want you to use their lenses. Besides, it would be bad marketing for them to advertise that one of the advantages of your system is that you can use glass from competitors.

Continue reading Going Alpha male

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E is not for Excellent

A nice all black export version
A nice all black export version

Back to Zenits it is, then. Now, what’s after Zenit 6? Zenit 7? After the 6, them guys at KMZ decided that they were done with numbers and that they would start using letters. ‘E’ was as good as any other, I guess. Numbers weren’t the only thing over, as you can see: the external design departs fully from the Leica-ish rounded corners body and becomes more Contax-ish: an irregular octagon. It’s arguably a more comfortable design. Maybe. No, I’m not going to admit that the Contax handled better than the Leica.

Continue reading E is not for Excellent