As you kids well know, the Baron has repeatedly exposed his viewpoint on the so called ‘analog revival’. Long story short: this revival exists only in the minds of those ensnared by Lomography’s marketing and some other misled beings. Analog photography has been losing ground uninterruptedly for more than a decade now. Before you throw the bathwater out with the baby: no, it doesn’t mean that analog photography will end tomorrow or in a decade, it just means that there are fewer of us that enjoy it. Rejoice, for there are only true believers left here, and all this.
But there are also some victories on our side. I’m talking about two recent events. First, it looks like the new Ferrania, an enterprise founded on the ashes of the old Italian film company, has been producing and testing film for a few months now and everything is going steadily. This is a HUGE success for the very serious, very enthusiastic, guys in its lead. Please go on.