Posted on

Instant success

You pronounce it ree-RA koo-MA

I’ve been commenting it in both instagram and twitter these days, and maybe there’s not that much to it than what it is, but I keep perplexed at the fact that, according to data provided by them, the most sold camera at Amazon this Xmas was the Fuji Instax Mini, and at the moment of writing this post, still is. If this is true, this is mindblowing.

Before you guys go three hoorays for the analog revival and crack open your Dom Perignon bottles, please take into account that this is no hard data (because Amazon doesn’t provide these) and that, if it is true, there might be a number of factors influencing it besides a surge of interest on instant photography. This said, it is undeniable that them guys at Fujifilm have been doing their homework extra hard. They really trusted in a breed of photography that its own creators, Polaroid, thought as good as extinct and made a ton of cash out of it. Good for them and for us, analog afficionadoes.

Continue reading Instant success